Event tip: Modular spaces vs static spaces (Learning from theatre)

Written by  Daniel de Wolff

Haven´t we all been there, to the Business event that looks like the other 20 events that you have visited during the year. The chairs are aligned here, the food is there - again - and the tables are there… and the conference space, just the same. Bored already ?

There are reasons for this, of course.
The event space is just not laid out to be used differently, they say. Then they add that if you wanted to adapt the setting to your programme you would need three different rooms…

Well, do you ?

This is what we did for Lidl: The Modular event space

Instead of spreading out and use three event rooms we used the same place for three different event phases. Copying from what is common in theatre we used the breaks to rearrange the space.

 

PHASE 1 : GENERAL ASSEMBLY

General assembly

During the lunch break we took out most of the chairs and tables, layer out the carpets and unveiled the iPad light walls.

 

PHASE 2 : IPHONE MAGICIAN SHOW

iPad magician act

During the break out sessions we replaced the remaining chairs with high tables, created the market place.

 

PHASE 3 : MARKET PLACE

Market place

This resulted in a highly intensive, customised event. Additional costs ? None !
Cool, isn´t it ?

Last modified on Friday, 11 March 2016 16:01